The built-in blog is an often-overlooked feature of Shopify themes. Maybe the benefits of blogging are unclear, or maybe the task of creating fresh content is too daunting for busy merchants. We get that, but we also think online stores have a lot to gain from even a minimalist approach to blogging.
So, what does blogging have to do with selling? Think of it this way: a blog is like the display window of a brick-and-mortar store. A blog arranges the elements of your business to bring them alive for visitors, enticing them to “come in.” An active and well-curated blog provides a palpable sense of who you are as a brand and what kinds of products you sell. It also gives a deeper context and significance to what you’re offering, helping customers understand how they can expect to use and benefit from your products in real life.
Blogs can be useful for timely updates, content marketing, creating discussion with customers, and even connecting with other brands. And Shopify blogs are a powerful, built-in feature of every theme. Coming up with a blogging strategy for your business can help you foster a relationship with customers and help make you an authority in your industry.